Problem
A customer calls your distributor with a technical question about your product. Your distributor opens their email, searches for the datasheet you sent 4 months ago but finds two versions from which they're not sure which is current, and forwards it - hoping the specifications haven't changed.
However, the customer asks for the German version but your distributor doesn't have it. Naturally they email your sales rep. He is in a meeting and has no time but the customer needs an answer today. So, your distributor switches to the competitor.